Corporate Air Travel Survey

Corporate Air Travel Survey
Product Information Update

Includes Sample Data from Full Report of CATS 2004









International Air Transport Association Business Intelligence Services Business Insight Team IATA Centre Route de lAeroport 33 1215 Geneva 15 Airport Switzerland

www.iata.org/cats

Business Insight ___________________________________________________________
Corporate Air Travel Survey 2004:
Product Presentation

This leaflet has been designed to give a more detailed overview of the analyses that will be provided in the report of IATA Corporate Air Travel Survey 2004. IATA has been researching business travellers opinions about air travel since 1989, tracking
trends in attitudes and presenting the findings in the form of an annual Corporate Air Travel Survey (CATS) report. This worldwide survey is one of the most quoted sources of business
travel information worldwide of business travel. The objectives of IATA Corporate Air Travel Survey are: To collect key information on the behaviour of business travellers
To identify key issues in business air travel: level of satisfaction and concerns
To build trend data on these issues, based on previous CATS editions Compared to the IATA GAP or SoFiE surveys, which focus on the performance of individual
airlines for both leisure and business passengers, CATS follows very different objectives. In
CATS, only the passengers regularly travelling for business are surveyed. They are not interviewed in relation to a specific flight but are asked for their general preferences, attitudes
and needs when travelling for business purposes. You will find in the following pages selected charts from the new 2004 edition of CATS. In the
legacy of previous editions, the following key topics will be analysed in the 2004 edition and compared to previous years to build trends: Patterns for business trips: trip frequency, fare type, usual class short/long haul
Company travel policies, decision makers in the booking process
Main concerns when travelling, short haul vs. long haul issues
Airline alliances awareness, reasons for preferences
Main Reasons for choosing a specific airline
Frequent flyer programs: benefits sought and impacts on consumers behaviour
In-flight business facilities: preferences and willingness to pay
In-flight seating: preferences and facilities needed
Propensity to book via the Internet, satisfaction with Internet booking
Issues with electronic tickets and automated check-in
Satisfaction and concerns when using no frills/low cost airlines
Needs and concerns when flying ultra long haul




Business Insight ___________________________________________________________
Numerous New Topics
This new 2004 edition will include many new topics in addition to the analyses mentioned above, such as:
Propensity to fly by industry sector and by more accurate region of residence
Reasons for airline class preferences (First, Business, Premium Eco., Economy)
Use of ticket flexibility and interlining
Advantages and drawbacks of code-shared flights
Recent bad experiences with an airline, impact on future behaviour
Most preferred airline independently from schedules, reasons for preference
Pre-flight experience: most important services in airline lounges
Usage and satisfaction with online Internet portals (Orbitz, Expedia, etc)
Usage of low cost airlines for longer trips
Perception of the level of fares of no frills/low cost airlines
The topics covered will be compared with the key characteristics of respondents: region of
residence, usual class of travel and trip frequency among others.
Full raw data will also be available for users to make their own analyses (CSV, Excel and SPSS data files).

Sample Size and Region Coverage Significantly Improved
Thanks to our extensive panel of worldwide respondents built in the last years, 4,040
respondents were interviewed for this edition. The regional split of data has been improved thanks to the increased sample size. On top of the global worldwide
analyses, the following seven regions will be analysed separately:
North America 429 respondents selected Western Europe 2,778 respondents selected Eastern Europe 217 respondents selected South Africa 198 respondents selected Middle East 71 respondents selected Asia 239 respondents selected Southwest Pacific 108 respondents selected
The split by seven regions will provide more accurate results compared to the classic split used in
previous editions (North America, Europe and Asia/Pacific), by reducing the size for each region. However the classic split will still be used for providing meaningful trend data.


Business Insight ___________________________________________________________
Data will be accurately weighted by the actual capacities (based on OAG data) of
airlines flying to/from each of the countries covered. This methodology allows a very realistic representation of the markets, within the regions as well as within the world. For
example, in this edition answers from North American will have a higher weighting than Europeans in our worldwide analyses, because they were under-represented in our sample. As always, data collection has been truly objective as this study fully benefits from IATA's neutral
position in the industry. The methodology and data used are both significantly improved compared to the past editions. IATA Business Insight is convinced that this new edition will undoubtedly bring very high added value to the previous editions of CATS. Please do not hesitate to contact us if you need further
information about this survey and the analyses provided in the report.

Yours sincerely,

Thomas Ruzicka

For more information or orders please contact:

Thomas Ruzicka
IATA Business Insight Tel: +41 22 770 25 43
Tel: +41 22 770 26 12

Email: ruzickat@iata.org Kristin Reyniers
IATA Business Insight Tel: +41 22 770 25 55
Tel: +41 22 770 26 12

Email: reyniersk@iata.org South Africa 1 country Southwest Pacific 2 countries Asia 11 countries East Europe 10 countries West Europe 18 countries Middle East 7 countries North America 2 countries

Business Insight ___________________________________________________________
Corporate Air Travel Survey 2004:
Prices and Availability

Price of Full Report CATS Full Report for IATA Members: USD 4700.- CATS Full Report for Non Members: USD 5900.-
The CATS 2004 edition will be available only as a full report (no modules). Report Availability
The full report will consist of an electronic (report and raw data on CD-ROM) and a paper copy (approx. 150 pages) and will be released in December 2004. The report will consist of analysed
and explained charts as well as trend charts comparing the evolution of corporate travellers
behaviour between 1997 and 2004.

























Business Insight ___________________________________________________________
Corporate Air Travel Survey:
Sample Charts from new 2004 edition
Please note that the following charts contain real confidential data to be used for demonstration
purposes only. Charts are explained and commented with enclosed text in the real report. No reproduction or further use of this data is permitted without the authorisation of IATA.
Usual class of travel on long haul trips Trend CATS data 1997-2004 0 10 20 30 40 50 60 70 1997 1998 1999 2000 2001 2002 2004 Split % First or Business Premium Economy or Economy
Share of travellers who made at least once a trip without a conventional ticket in the past 12 months, Trend CATS data 1997-2004 0 10 20 30 40 50 60 70 80 90 100 1997 1998 1999 2000 2001 2002 2004 Share %

Business Insight ___________________________________________________________ How many business trips have you made in the last 12 months? Worldwide, by company size 0 2 4 6 8 10 12 14 16 1 to 24 25 to 250 251 to 1000 More than 1000 Company size (employees) Average nb of t r
ips Short Haul Long Haul
Do you think that Business Class provides good value for money for long haul business trips? 0 10 20 30 40 50 60 70 80 90 Yes No Don't know Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific

Business Insight ___________________________________________________________ Who usually makes your business travel arrangements and bookings? 0 10 20 30 40 50 60 Secret ary or administ rat or I make my own
arrangement s wit h t ravel agent Company int ernal depart ment Travel agency implant Ext ernal t ravel agent I make my own bookings using t he Int ernet Ot her Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific Major concerns when travelling by air for business on short haul flights: the largest differences between regions 0 5 10 15 20 25 30 35 40 45 50 Low weight limit for hand luggage Cancelled flights Boredom before or during the flight Immigration problems at destination No seat allocation Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific

Business Insight ___________________________________________________________ Which is your favourite alliance? By region 0 10 20 30 40 50 60 70 I don't have any favourite alliance Star Alliance Oneworld Skyteam Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific


For short haul flights, which are the most important factors determining the airline you will choose? Major factors, Worldwide 0 10 20 30 40 50 60 Fares Frequent flyer program Convenient schedules Value for money Past experience Airline punctuality Airline safety Seat comfort Airline reputation Convenience of airport Best for my connecting flight Split %

Business Insight ___________________________________________________________ Top 15 FFPs in Southwest Pacific 0 10 20 30 40 50 60 Qantas Singapore Airlines Air New Zealand Emirates United Lufthansa Malaysia Airlines Cathay Pacific British Airways Thai American JAL Japan Airlines South African Scandinavian Continental % members of airline's FFP

Services in airline lounges with lower importance, by region 0 10 20 30 40 50 60 70 Silence Showers Wireless Internet access Leisure facilities (hairdresser, library, etc) Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific


Business Insight ___________________________________________________________ What is the maximum amount you would be willing
to pay per flight for Internet connection, by region 0 10 20 30 40 50 60 70 80 90 Nothing $10 $50 $100 Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific

Do you use in-flight entertainment facilities on long haul flights? By region 0 10 20 30 40 50 60 70 80 90 100 Yes No Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific


Business Insight ___________________________________________________________ Worst seating position in the aircraft, worldwide 0 10 20 30 40 50 60 70 Near toilets Near galleys I don't mind seating anywhere Other Near emergency exit Split % Type of website generally used for Internet booking, by region 0 10 20 30 40 50 60 70 80 90 Websites of airlines Both airlines and online portals Online travel portals (Orbitz, Opodo, Expedia, Lastminute, e Split % North America South Africa West Europe East Europe Middle East Asia Southwest Pacific



Business Insight ___________________________________________________________ How satisfied are you with the overall service of low cost / no frills airlines? Worldwide 0 10 20 30 40 50 60 70 Not at all satisfied Not satisfied Satisfied Very satisfied Split % Most attractive in-flight facilities for ultra long haul flights, worldwide 0 5 10 15 20 25 30 35 40 45 50 Showers Gym, exercise facilities Lounge/Bar Business centre Mobile phone usage permitted Social bar Health Spa Split %

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