http://www.usatoday.com/news/education/2007-07-25-mickelson-aca

P rime T ime N orthwest Celebrating life after 50 SERVING THE PUGET SOUND REGION SINCE 1986 2008 Marketing Kit 2008 Marketing Kit N orthwest Prime Time is a family owned and operated newspaper and the leading source of news and information for over 125,000 readers - active, informed and involved boomers & seniors in the Puget Sound area. Nationally recognized and proud recipient of numerous national media awards, we focus on travel, arts & entertainment, health, retirement living, volunteering, fi nance, human interest, and much more. Northwest Prime Time delivers informative and engaging content to our readers, who are a powerful economic force with money to spend on your products and services. Reach & Sell to Boomers & Active Seniors in the Puget Sound Region with Northwest Prime Time Phone: 206-824-8600 • Fax: 206-824-8606 • E-Mail: chris@northwestprimetime.com PO Box 13647 • Seattle, Washington 98198 • www.northwestprimetime.com “Once again, AARP would like to thank Northwest Prime Time for your continued
commitment to excellence. We could not be more pleased with the results of our
latest advertisement” Jason Erskine, AARP Washington Communications Director Older Americans have dramatically higher actual and median incomes than those 15 to 34 years old, and they spend more for cars, clothes, entertainment, furniture and other personal goods than their younger counterparts. • The country’s fastest growing age segment • Control 67% of US wealth • Own 80% of all money in US savings institutions • 66% of all stockholders • 60% own a computer • Buy 80% of all luxury travel • American grandparents spend $30 billion per year on their grandchildren Purchasing Power In the next 12 months Northwest Prime Time readers plan to buy: • 74% Gifts for Grandchildren • 51% Domestic or International Travel • 43% Home Improvement/Home Furnishings • 25% Computer/Internet Service • 20% Automobiles Activities/Leisure • 61% Attend cultural events regularly (theatre, concerts, opera, ballet, museums) • 61% attend movies regularly • 44% garden • 43% dine at full-service restaurants regularly • 79% of Northwest Prime Time readers frequently purchase products or services from ads seen in our newspaper • Over 1/3 of Northwest Prime Time readers keep their issue one month or longer • They request our special focus issues year-round • 49% are 45 - 64 years old • 49% are 65-plus Statistic Sources: US Census Bureau, AARP, Circulation Verifi cation Council Reader Survey, Northwest Prime Time Reader Survey P rime T ime N orthwest Celebrating life after 50 SERVING THE PUGET SOUND REGION SINCE 1986 Published 10 times per year, Northwest Prime Time celebrates an
active and healthy lifestyle for people over 50 and provides news and
information on travel, arts & entertainment, health, charitable giving,
volunteering, fi nance, retirement living, human interest and much more.
Delivered to 1,000 locations yielding high visibility in the marketplace
including senior & community centers, libraries, fi nancial institutions,
retirement communities, medical facilities, newsstands, pharmacies, selected
retail outlets including restaurants, and Washington State Ferries. Phone: 206-824-8600 • Fax: 206-824-8606 • E-Mail: chris@northwestprimetime.com PO Box 13647 • Seattle, Washington 98198 • www.northwestprimetime.com “Northwest Prime Time is excellent - You truly deserve the awards” Judith Platt, Marketing Director, Fred Lind Manor - Seattle Northwest Prime Time Winner of numerous National First Place Awards Month of Issue Editorial Ideas Ad Closing Space January • Winter Retirement Living • Warm-Weather Vacations 12/15/07 February/March •A Guide to Healthy Aging. • Heart Health Month 1/18/08 April • Retirement Housing Guide • National Volunteer Month 3/14/08 May A Look at Rehab 4/14/08 June • Northwest Travel & Getaways 5/16/08 July/August • Northwest Best Places to Retire & Favorite Northwest Communities • Pets & Pet-Friendly Retirement Communities 6/13/08 September • Fine and Performing Arts Guide • National Grandparents Month 8/15/08 October • Retirement Housing Guide 9/12/08 November • National Alzheimer’s Awareness Month • National Family Caregiver’s Month • National Hospice Month 10/17/08 December • Favorite Holiday Stories 11/14/08 Retirement Living: • January - Winter Retirement Living • April & October - Retirement Housing Guide • July/August - Best Places to Retire Pet Friendly Retirement Communities Healthcare: • February/March - Guide to Healthy Aging, Heart Health Month • May - A Look at Rehab • November - National Alzheimer’s Awareness Month,
National Family Caregiver’s Month,
National Hospice Month Travel & Leisure: • January - Warm Weather Vacations • June - NW Travel & Getaways • July/August - Favorite Northwest Communities P rime T ime N orthwest Celebrating life after 50 2008 Editorial Calendar Phone: 206-824-8600 • Fax: 206-824-8606 • E-Mail: chris@northwestprimetime.com PO Box 13647 • Seattle, Washington 98198 • www.northwestprimetime.com “Northwest Prime Time is an effective advertising venue and targets
the people I want. It is an important part of our marketing efforts.” Cynthia Graham, GM Remington Place Retirement, Seattle SERVING THE PUGET SOUND REGION SINCE 1986 Total Monthly Distribution: 50,000 Average Readers Per Copy: 2+ Total Readership: 125,000+ Area of Circulation: Greater Seattle Metro area including King, Snohomish, Pierce, Thurston, and parts of Kitsap County Each month we cover retirement living, health, travel & leisure, and other topics - however, please take note of
these special focus areas below for your media planning

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